HOW TO EARN IT ALL

CEO Justin Cross served in the US Navy and project managed the most sophisticated aircraft ever designed. As he sailed around the world and saw his name on the side of the aircraft, Justin would clock in, work hard, and then, play hard when weekends rolled around. Fitness became a part of his everyday life. The initial concept for Earn Your Booze was to start a brewery. That eventually turned into fitness events, while dabbling in merchandise. The business pivoted in 2020 heavily into merchandise. 2022 has been a real milestone launching our beer and our app.

Once you have Earned Your Booze for the week - let loose and make this tempting cocktail at home or ask for it at your local bar - you can show them the step by step guide if needed.

Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview withJustin Cross, owner ofEarn Your Booze, located in Phoenix, AZ.

Fitness Standards you didn't know you needed to "Earn" but now you should want to "Earn Everything" on this list, enjoy every small victory outlined here and really show us how you "Earn It". These tests can also give you a sense of what skills you’re “good” at, and which you need to improve.

Improve your performance with a warm-up. A 10-20 minute “warm-up” is a great way to build a cardiovascular base, get some volume in, and practice technique. There’s a lot of value in the “warm-up” so don’t treat it as an afterthought. Put it at the forefront every day you go to the gym, start a hike, or go on a run, whatever it is that you do to "Earn It".

My name is Mark McMillian and you may have heard my name thrown around a certain sports network before. Basically... after retiring from an eight year NFL career, I have been blessed with the platform to Coach, mentor, and work with athletes from across the country. I love helping these athletes navigate through the recruiting process, and enjoy mentoring younger kids as well - working in several group homes and detention centers.
I have also found a passion for BBQ, Bourbon and Barbells...

Just like Champagne and other fine wines, tequila is a drink that takes its name from its region of origin. And like fine wines, the unique characteristics of tequila can be traced back, quite literally, to its roots. The appellation, and the environment within it, the terroir, are integral to the quality of Corazón Tequila’s agave, all of which comes from appellations in Jalisco, Mexico, known as the best agave-growing region for tequila. Here, the soil is rich in iron oxide and the extreme temperatures of the warm days and cool nights create a climate where it takes longer for the agave to mature. It is the quality of the agave and its juice that creates the foundation of superiority found within our tequila.

Alcohol absolutely has calories but it is unlike any of the other macronutrients in that it has 7 calories per gram where protein and carbs have 4 and fat has 9 calories per gram. What I want to teach you is how to convert those calories into something you can track.

I know it seems like they get worse as each year passes. Studies have shown that most people will experience the symptoms of a hangover if they reach a blood alcohol concentration of 0.1 percent. But again, this will vary from person to person. I think we can all agree on one thing though. The more you drink (and the higher your peak blood alcohol concentration), the worse your hangover symptoms are likely to be.

When you think of Switzerland, whiskey probably isn't the first thing that comes to mind. Yet, the Appenzell Whiskey Trek is one on the most unique adventure excursions that EYB Global Ambassador Jeff Bradford has ever completed and that says a lot given that he is a retired member of US Army Special Forces.

Pomerita Punch

Serves 10

This antioxidant rich, pitcher-perfect drink is fortified with tequila, or mezcal for added smokiness and sweetened naturally with fresh pomegranate juice and a touch of honey.